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For the first time, the names Lincoln and Continental would be paired on a car other than one in the Mark series.
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One of the most striking features of the new Continental was its size. It was two feet shorter than its predecessor. So much smaller was this car, that advertising executives at Ford photographed a woman parallel parking a sedan for a magazine spread.
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The new Continental's most recognized trademark, front opening rear doors, was a purely practical decision. The new Continental was a unibody design, and there simply was not the structural strength to front-hang the heavy rear doors in the convertible model.