Cord was the brand name of an American luxury automobile company from Auburn, Indiana, manufactured by the Auburn Automobile Company from 1929 to 1932 and again in 1936 and 1937.
The Cord Corporation was founded and run by E. L. Cord as a holding company for his many transportation interests, including the Auburn Automobile Company. Cord was noted for its innovative technology and streamlined designs.
The Cord 812 design was re-marketed almost immediately in 1940, as ailing automakers Hupmobile and Graham-Paige tried to save money, and revive the companies, by using the same body dies. Except for their similarity to the 810, their four-door sedans, the Hupp Skylark and the Graham Hollywood, were unremarkable.