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The Continental Mark III is a personal luxury car that was marketed by Lincoln from the 1969 through 1971 model years.
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The namesake successor of the 1956–1957 Continental Mark II, the Mark III again served as the flagship vehicle of Ford Motor Company.
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Produced as a two-door hardtop coupe, the Mark III was developed as a direct competitor to the Cadillac Eldorado, creating a three-decade market rivalry between the Continental Mark series and the Eldorado.